© 2025
New Reuse Alliance
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Every second, 1,5 tonnes of single-use packaging are discarded in Europe, only around 40% is recycled, the rest is either incinerated, landfilled, or improperly discarded. — driving resource waste, pollution, and climate emissions.
But there’s another path: reusable packaging. From takeaway food to retail and logistics, reusable packaging is gaining ground — cleaner, smarter, and more resilient than throwaway models.
To scale this shift, we need insight. That’s why we created the European Reuse Barometer.
Led by Planet Reuse, New ERA and Zero Waste Europe with InOff Plastic contracted to handle data-gathering and analysis, the Barometer is Europe’s leading benchmark on reusable packaging models.
In short:
It’s the pulse of reuse — revealing what’s working, where support is needed, and how reuse can scale across sectors.
Now entering its second year, the 2025 edition will go broader, deeper, and bolder — covering:
The Barometer is the bridge — offering shared insight to align funders, lawmakers, producers, and reuse pioneers.
Help shape the future of packaging in Europe. Whether you lead a reuse solution, design policy, invest in circular systems, sell products in single-use packaging and want to explore reusable models, or simply want to stay informed — this is your moment.
Shape the future of reusable packaging in Europe
You operate a reuse solution? Share your data, be featured, and help shape Europe’s reuse knowledge.
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“The Barometer gave us real intelligence on funding needs and operational gaps. It’s a must-read for anyone willing to reduce the use of single-use packaging.”
— Joan Marc Simon, Founder at Zero Waste Europe
“The European Reuse Barometer gives policymakers the evidence they need: visibility on existing solutions, proof of their environmental and economic performance, and insights to design effective legislation. It shows that reuse systems already works and shows the way on how to scale them faster.”
— Fernando Rodríguez-Mata, Director General of New ERA
The European Reuse Barometer shows even more that the transition to reusable packaging is gaining momentum. Besides the long-standing ‘hidden champions’ of reuse in the B2B sector (transport packaging), we observe an increase in B2C solutions and we see them developing, diversifying & expanding, which is encouraging.
— Marcel Keuenhof, Packaging Expert & Co-initiator of Planet Reuse
90 solutions have been interviewed in the 2024 version, including:
View the 2024 edition and methodology: zerowasteeurope.eu/library/european-reuse-barometer
The 2025 edition will provide deeper insight into how reuse models can scale faster — with the right mix of policy, capital, and collaboration.
The European Reuse Barometer is proudly supported by leading organisations across the continent. Together, we are building the evidence base to shift from linear to circular systems.
Want your organisation featured?
Join as a national partner or sponsor — and help expand reuse insight across Europe.
Together, we can shift systems. One packaging, one policy, one insight at a time.
