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Kilos of single-use packaging waste generated by an average European citizen per year
The New European Reuse Alliance (New ERA) is the leading trade association representing businesses dedicated to advancing a circular economy by promoting refillable and reusable packaging solutions
We are dedicated to promoting refill and reuse solutions to advance a circular economy
Advocacy
Intel
Collaboration
Reuse systems reduce packaging waste, lower greenhouse gas emissions, cut material use, and save water and energy
Kilos of single-use packaging waste generated by an average European citizen per year
Reuse models provide business and economic opportunities that can generate revenues from the circulation of material
Millions of euros saved in waste management
Expected net creation of full-time jobs by 2030