Why become
a member?

"We are proud supporters of New ERA and its incredible team! The association has connected us with a network of like-minded businesses committed to driving reuse, and it has provided us with essential resources and industry insights that have clearly shaped our strategy and operations"

"Reusable PET has been the cornerstone of Petainer’s manufacturing for 30 years. Now that reuse is returning to Europe through PPWR, we joined New ERA, who have been effective lobbyists, and created great breakdowns of legislation at EU and state level"

"To gain even more reach on reuse systems, we founded New ERA together with other European campaigners. The goal was to move away from a throwaway society and towards a circular future. We are super happy to see how far the association has gone. From day one New ERA was a great support for important resources and insights, updates on the changing legislation that have helped us for our future strategy and plans"

"New ERA is not only raising the voice for reuse on a pan-European level, New ERA also helps us as an organisation to keep a good overview over the constantly changing regulatory environment and makes it super easy to digest the lengthy, very formal paperwork"

"As new members, the New ERA team gave us a really warm welcome. We immediately felt like part of the reusable community and promptly participated in the General Assembly and the Refill & Reuse Trade Fair in Paris"

"Being part of New ERA has empowered us and provided the essential tools to grow and promote our company's mission: to contribute to more sustainable and efficient logistics through our reusable cardboard box. The spirit of collaboration, the constant exchange of ideas and initiatives, and New ERA's deep expertise in legal matters at both national and European levels, enable us to continue successfully advancing our mission for reuse"

"As a recent member of New ERA, I was immediately impressed not only by the excellent quality of the welcome I received, but also by the commitment of the Association's members to their mission. The enormous amount of work put into institutional relations (particularly on the PPWR issue) is impressive and clearly demonstrates New ERA's ability to unite and engage a large community at the European level to amplify its impact"

"Being a member of New ERA has been a valuable asset for Cup Service. The open and friendly communication, along with the insights and updates we receive, keeps us well-informed about the latest advancements in sustainability and reuse across Europe. As a company dedicated to reusable products, we are happy to be part of the New ERA community and to support a sustainable change in our industry'