Make Reuse
the Norm

The New European Reuse Alliance (New ERA) is the leading trade association representing businesses dedicated to advancing a circular economy by promoting refillable and reusable packaging solutions

We are dedicated to promoting refill and reuse solutions to advance a circular economy

Advocacy

Intel

Collaboration

Recycling alone
is not enough

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Packaging waste is a growing environmental issue within the European Union, increasing by 21% from 2011 to 2022.
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Recycling rates have stagnated at 65,6%, the same level as in 2013.
To achieve a truly circular economy, we need to integrate refill and reuse as a core strategy

Recycling alone
is not enough

Reuse and Refill Solutions

Sectors:

Hospitality
Retail
E-commerce
Transport & Industrial

Activities:

Design
Manufacturing
Labelling
Pooling
Traceability
Software
Collection
Cleaning
Certification
Research
Representation

Key industry impacts

Our members

What our members say

Sandra Neu

As new members, the New ERA Team gave us a really warm welcome. We immediately felt like part of the reusable community and promptly participated in the General Assembly and the Refill & Reuse Trade Fair in Paris.

Sandra Neu
Häppy Compagnie
Tim-2
We are proud supporters of New ERA and its incredible team! The association has connected us with a network of like-minded businesses committed to driving reuse, and it has provided us with essential resources and industry insights that have clearly shaped our strategy and operations
Dr. Tim Breker
Vytal
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Reusable PET has been the cornerstone of Petainer’s manufacturing for 30 years. Now that reuse is returning to Europe through PPWR, we joined NewEra, who have been effective lobbyists, and create great breakdowns of legislation at EU and state level.
Jack Denley
Petainer
Zenajda_Zaimi_photo
We are super happy to see how far the association has gone. From day one New ERA was a great support for important resources and insights, updates on the changing legislation that have helped us for our future strategy and plans.
Zenajda Zaimi
fritz-kola

What our members say

What our members say

Our community

Partners

Coalitions

Our community

Partners

Coalitions

Latest news

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