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This is the amount of singleuse packaging each European disposes of every year.
The New European Reuse Alliance (New ERA) is the leading trade association representing businesses dedicated to advancing a circular economy by promoting refillable and reusable packaging solutions
We are dedicated to promoting refill and reuse solutions to advance a circular economy
Advocacy
Intel
Collaboration
This is the amount of singleuse packaging each European disposes of every year.
Reuse models provide business and economic opportunities that can generate revenues from the circulation of material.
€461 million in waste management savings​
Expected full-time jobs created by 2030
As new members, the New ERA Team gave us a really warm welcome. We immediately felt like part of the reusable community and promptly participated in the General Assembly and the Refill & Reuse Trade Fair in Paris.