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Our
Journey

In the spring of 2022, a visionary group of reuse and refill business leaders recognised the need for a collective voice to represent their interests at the European level

This shared vision led to the establishment of New ERA in December 2022

Over

0
Businesses represented

Initially founded by seven pioneering members, our organisation has rapidly grown to represent over 70 businesses across fourteen European countries today

0
Countries represented

This expansion underscores the commitment of this growing industry to actively participate in advancing a truly circular economy -competitive and sustainable

This shared vision led to the establishment of the New ERA in December 2022.
Over
0
Businesses
represented

Initially founded by seven pioneering members, our organisation has rapidly grown to represent over 70 businesses.

0
European countries
represented
This expansion underscores our commitment to fostering sustainable practices and advocating for impactful legislative changes in the reuse and refill sectors.

Mission

Unlock the full potential of well-designed reuse and refill systems

Vision

The world of packaging is reusable, convenient, and sustainable for all

Objectives

Influence policy

Advocate for policies that support competitive reuse and refill packaging systems

Strengthen the industry

Advance the reuse ecosystem with actionable insights, market intelligence, and clear guidelines

Foster collaboration

Build a platform for stakeholders to share knowledge and promote cross-border networking

Our values

Leadership

We are committed to
pioneering industry unity
for the advancement
of sustainable
packaging solutions

Purpose-driven

We are committed to promoting responsible packaging practices, aiming for a transformative impact on production and consumption

Integrity

We base our efforts on rigorous research and transparent information exchange to maintain trust and authority

Collaboration

We forge strategic collaborations to enhance
our shared vision for a sustainable economy

Transparency

We are committed to
clarity and honesty in communications to ensure
our members and partners are informed and engaged

Our Values

Leadership

We are committed to pioneering industry unity for the advancement of sustainable packaging solutions.

Purpose-Driven

We are committed to promoting responsible packaging practices, aiming for a transformative impact on production and consumption.

Integrity

We base our efforts on rigorous research and transparent information exchange to maintain trust and authority.

Collaboration

We forge strategic collaborations to enhance our shared vision for a sustainable economy.

Transparency

We are committed to clarity and honesty in communications to ensure our members and partners are informed
and engaged.

General Assembly

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New European Reuse Alliance
info@newreusealliance.eu
Avenue Louise 209, boîte 7, 1050 Ixelles, Belgium
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Our work contributes to Agenda 2030:
© 2024
New Reuse Alliance
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