Annual Impact Report 2025

With the adoption of the Packaging and Packaging Waste Regulation (PPWR), reuse has been formally defined and anchored within EU legislation for the first time. This is more than a symbolic milestone: it signals an essential step in accelerating the structural transformation in how packaging is designed, managed, and valued across the continent.

Yet, policy momentum only creates the conditions for change, but it does not guarantee it. Businesses, policymakers, and investors are urgently seeking reliable information. They need to understand the current landscape well, from performance of reuse systems to investment needs, environmental impact and scalability. In short, they need to back up their decisions with evidence.

To help fill this gap, New ERA has published its first Annual Impact Report, offering a comprehensive, data-driven overview of its membership. Drawing on survey responses from member organisations, the report provides a clear picture of a sector that is maturing rapidly, grounded in industrial expertise and united by a shared commitment to circularity.  Together with the European Reuse Barometer, the Annual Impact Report is strengthening New ERA’s commitment to building a consistent, reliable evidence base for the reuse sector.