This topic sheet is part of the publication “Turning off the Tap: How the world can end plastic pollution and create a circular economy”. It discusses the importance of reuse schemes as a scalable solution to reduce plastic waste at the source. It explains various models of reuse, from refillable containers to subscription services, highlighting their potential to cut plastic pollution, lower greenhouse gas emissions, and create economic benefits. The document emphasises the need for supportive policies, consumer behaviour shifts, and investment to scale these schemes. It also outlines key success factors, such as achieving a high number of reuse cycles and standardisation, to ensure the effectiveness and sustainability of reuse initiatives.