The New Reuse Economy

Upstream (2022)

The report outlines a vision to achieve “30 by 30” — with 30% of consumable goods in the U.S. and Canada sold in reusable formats by 2030. It examines the significant environmental impact of single-use packaging and presents reuse systems as a viable alternative, especially for the food service, beverage, and consumer packaged goods sectors. The report advocates for transforming packaging from a product to a service, requiring new infrastructure, industry collaboration, and policy support. The aim is to establish scalable, local reuse systems that reduce waste and operational costs while addressing Scope 3 climate emissions, making reuse a sustainable, economically viable option for businesses.

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