This study by Zero Waste Europe and Searious Business dives into the financial benefits of reuse systems. In fact, it explains how adopting circular economy principles could not only benefit Europe environmentally and socially but could also generate a net economic benefit of €1.8 trillion by 2030. The study identifies three parameters to decide on the performance of a financially healthy reuse system: rotation cycles before end of life, return rate and retention time. Moreover, these parameters are applied to 3 packaging categories in an open loop system: food containers for takeaway food, secondary transport packaging and beverage bottles.