This study aims at improving the environmental sustainability of an existing honey production supply chain, pursuing the Sustainable Supply Chain Management philosophy and the Life Cycle Assessment principles. Focusing the attention on the packaging stage and, in particular, on the most commonly used honey packaging solution, the glass jar, this study assesses the environmental burdens associated with its manufacturing, distribution and final disposal. It models various reuse scenarios involving collaboration between producers and a beekeeping consortium. The study compares these scenarios to the current packaging system in an Italian province, measuring five key environmental factors. Results show that a packaging reuse policy could reduce environmental burdens by 16% to 70%, depending on the reuse rate, over five years.