This report highlights the significant impact of increasing reusable beverage packaging by 10 percentage points by 2030. This shift could eliminate over 1 trillion single-use plastic bottles and cups, preventing up to 153 billion of these containers from polluting oceans and waterways. The report emphasises the environmental benefits of reusable packaging, including lower carbon emissions and reduced marine plastic pollution. It also discusses the commitments of major beverage companies like Coca-Cola and Pepsi to increase their use of reusable packaging and calls for stronger regulatory measures to support this transition.