The report explores the potential for increasing reusable packaging systems in Europe. It discusses the economic, environmental, and social benefits of reuse, highlights current challenges such as costs and infrastructure, and identifies key enablers like regulation and consumer behaviour to scale up reuse. The report provides recommendations for businesses, policymakers, and stakeholders to support a shift towards more sustainable packaging solutions. Its aim is to shed light on this topical issue of packaging reuse in all its aspects, both at the B2B and B2C levels.