Despite the proven environmental and economic benefits of reusable packaging systems, Europe has seen a steady decline in the share of reusable packaging over the last decades. This report examines the state of reusable packaging in Europe, highlighting its environmental and economic benefits over single-use packaging. It identifies the economic factors driving the shift towards single-use packaging and the resulting negative environmental impacts. The report aims to identify the packaging sectors with the greatest potential for transitioning to reusable options, advocating for targeted legislation and infrastructure to support this change. The study is part of the ReuSe Vanguard Project (RSVP), a collaborative European effort to promote reusable packaging systems.