The report builds on proprietary research to create a framework for the viability of reuse systems and serve as a guide for the scaling of reuse. It discusses the three primary actors of systems change required, which will dictate the pace and trajectory of the shift towards reuse: consumers; business; the public sector. The report presents the Reuse Viability Framework, a proprietary ground-breaking tool created by the initiative, to establish the viability of reuse-centred production and consumption cycles and demonstrate the potential for superior economic, environmental and social impact relative to single-use alternatives. The report also highlights three potential scenarios for the development of a reuse economy by 2030 including one where the equivalent of half of annual plastic ocean waste can be prevented by reusing just 10-20% of plastic packaging.