The report sought to explore and understand consumer preferences, perceptions, and attitudes towards packaging. It reveals a strong preference for sustainable options. The study highlights that most consumers prefer paper and cardboard packaging due to its recyclability and environmental friendliness. It also shows growing concerns over plastic packaging and a demand for businesses to adopt eco-friendly practices. The report emphasises the importance of transparency, innovation, and sustainability in packaging choices to meet consumer expectations and drive the shift toward a circular economy.