The paper examines the environmental impact of parcel delivery in the context of online shopping for household and hygiene products. Using real-world data from a major retailer in the Czech Republic, it evaluates the life cycle environmental effects of two types of parcel packaging. The study found that using plastic cushions to protect goods is more environmentally friendly than using paper. However, the main source of environmental burden is electricity consumption in logistics centres, highlighting the need for energy efficiency and better space utilisation. The research also explored the potential benefits of using reusable plastic crates instead of cardboard boxes, showing that this could reduce environmental impact. The paper underscores the significance of logistics and product distribution in the growing field of online retail, particularly for household goods.