The study, commissioned by the European Federation of Corrugated Board Manufacturers (FEFCO), examines recycling and reuse in packaging within the European circular economy framework. It underscores the importance of packaging design that is “fit for purpose,” optimising both sustainability and functionality. Findings show that, while paper and cardboard packaging achieve high recycling rates (82.3% in 2019, exceeding the EU’s 2025 target), plastic packaging lags behind. The study acknowledges packaging’s role in reducing food waste and suggests that policies should consider both recyclable single-use and reusable options to balance environmental impact and practical demands. The report offers recommendations for future policies to support sustainable and efficient packaging solutions in line with the European Green Deal.