Consumer Behaviour

Le plastique, ça n’emballe plus?

WWF France (2019)

The WWF report, examines the environmental impact of plastic packaging in France, highlighting that only 26% of plastic packaging is recycled, while the rest ends up in landfills or the environment. It emphasises the need for urgent action, such as reducing single-use plastics, improving packaging design for recyclability, and promoting reuse. It discusses the growth of plastic pollution, its effects on ecosystems and human health, and the economic costs of waste management. The report suggests that achieving a circular economy will require regulatory changes, corporate responsibility, and consumer awareness to drastically cut plastic use and waste.

European Packaging Preferences 2020

Two Sides (2020)

The report sought to explore and understand consumer preferences, perceptions, and attitudes towards packaging. It reveals a strong preference for sustainable options. The study highlights that most consumers prefer paper and cardboard packaging due to its recyclability and environmental friendliness. It also shows growing concerns over plastic packaging and a demand for businesses to adopt eco-friendly practices. The report emphasises the importance of transparency, innovation, and sustainability in packaging choices to meet consumer expectations and drive the shift toward a circular economy.

Many Happy Returns: Combining insights from the environmental and behavioural sciences to understand what is required to make reusable packaging mainstream

Greenwood et al. (2021)

The introduction of reusable packaging systems (both refill and return) has the potential to significantly reduce waste from single-use plastic packaging. However, for these schemes to be successful, both the environmental impact and the willingness of consumers to engage with such systems need to be carefully considered. This paper combines and discusses two complementary studies: (i) a life cycle assessment comparing the environmental impacts of single-use, refillable, and returnable containers for a takeaway meal, and (ii) a large online survey of UK adults exploring what types of product and packaging consumers are willing to reuse, how, and why.

European consumers on reusable and recyclable packaging: What do they prefer?

Stora Enso (2023)

The “European Consumers on Reusable and Recyclable Packaging” report reveals consumer preferences and perceptions around packaging sustainability. Surveying over 7,000 people across Europe, the study found that while most consumers support reusable packaging for its environmental benefits, many confuse it with recyclable options, often preferring the latter for convenience and hygiene reasons. Recyclable carton packaging emerged as a favourite due to its ease of recycling, especially for products like milk, juice, and fresh produce. Despite concerns about reusable packaging, 71% of respondents want retailers to offer reusable options, highlighting a desire for brands to support sustainable practices through refill stations and returnable packaging initiatives.

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Consumer Behaviour 2

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Consumer Behaviour 1

What is Lorem Ipsum?

New European Reuse Alliance
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New Reuse Alliance

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