20 May, 2024

Refill and Reuse Trade Fair 2024

As we reflect on the 6th edition of the International Refill & Reuse Trade Fair, co-organized by New ERA in collaboration with Réseau Vrac et Réemploi (RVR) and RCube, the excitement of the event still lingers.

Held on May 13-14, 2024, in the heart of Paris at the Parc Floral, this year’s event marked a significant milestone in the evolution of the refill and reuse industry, drawing together over 2,000 professionals, innovators, and enthusiasts from around the globe.

A Global Showcase of Refill and Reuse Solutions

For the first time, the trade fair expanded its reach to an international audience, transforming Paris into a global hub for the refill and reuse sector. With 250 exhibitors from various industries, including FMCG, packaging, logistics, and home equipment, the event offered an unparalleled opportunity to explore innovative solutions that are driving the transition to a circular economy. Attendees engaged with over 75 speakers in 33 conferences and masterclasses, gaining valuable insights into market trends, policy developments, and practical reuse system implementation.

New ERA’s Role and Impact

As co-organizers, New ERA played a key role in bringing industry leaders together and facilitating meaningful discussions. We proudly hosted 20 of our members among the 250 innovative reuse and refill solutions. The fair was more than just an exhibition; it was a fertile ground for networking, knowledge sharing, and forging partnerships that will drive the industry forward.

Challenges in the Reuse Landscape: Insights and Learnings

One of the highlights of the event was the Learning Expedition organized by New ERA and RVR. This half-day journey through Paris provided participants with a firsthand look at some of the most innovative refill and reuse practices in action. We kicked off the day with a sustainable sip at Starbucks from reusable mugs, followed by a visit to the cutting-edge Acquarys washing center and a bustling Loop corner at one of the 150 Carrefour stores in France. We then marveled at the innovative technology behind an intelligent reusable container collector in an office setting and observed a refill station in action at a local pharmacy. Our journey concluded with a zero-waste lunch at the inspiring La Maison du Zéro Déchet (Zero Waste House), offering a perfect opportunity to network with fellow reuse and refill advocates.

Challenges in the Reuse Landscape: Insights and Learnings

While the event was a success, it highlighted significant challenges in scaling reuse systems. Key hurdles include logistical issues like efficient collection and cleaning, standardizing reusable containers, and balancing consumer convenience with sustainability. High upfront costs deter smaller businesses, and larger corporations often resist change to protect profits, slowing progress toward true sustainability. Regulatory and regional differences also impede adoption, underscoring the need for harmonized European regulations. Additionally, there’s a crucial need for economic viability studies to make a strong business case for reuse systems. Investment in infrastructure for collection and cleaning, alongside public-private collaboration, is essential. Consumer behavior research can guide effective communication and incentives, while technological innovation can improve system efficiency. Supporting regional reuse associations will strengthen local efforts, and engaging major industry players is vital for broader adoption. Addressing these challenges through focused investment, regulation, and collaboration will create a strong foundation for scaling reusable packaging systems and driving the industry toward a sustainable, circular economy.

Looking Ahead: The Future of Refill and Reuse

The success of this year’s International Refill & Reuse Trade Fair underscores the growing momentum of the reuse revolution. Legislative frameworks in France, like the AGEC Law and the 3R Implementing Decree, along with the EU’s Packaging and Packaging Waste Regulation (PPWR), are paving the way for continued industry advancements. However, as we look to the future, it’s clear that overcoming the challenges of scaling up reuse systems will require continued innovation, collaboration, and policy support.
We are already gearing up for the next edition of the trade fair in May 2025, where we anticipate an even larger gathering of global leaders in the refill and reuse sectors. Until then, we remain committed to supporting our members and partners in their efforts to innovate and expand the impact of reuse systems worldwide.
Thank you to everyone who participated in the event, especially our collaborators and the dedicated teams who made this edition a resounding success. We look forward to continuing this journey with you and to seeing the incredible progress we can achieve together.
Stay tuned for more updates as we prepare for another groundbreaking year. See you in Paris in 2025!

20 May, 2024

Refill and Reuse Trade Fair 2024

A Global Showcase of Refill and Reuse Solutions

New ERA’s Role and Impact

Challenges in the Reuse Landscape: Insights and Learnings

Challenges in the Reuse Landscape: Insights and Learnings

Looking Ahead: The Future of Refill and Reuse

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