29 February, 2024

PPWR as a Major Opportunity for Massive Economic Value Creation and Sustainable, Global Competitive Advantage for Europe

Dear Members of the European Parliament,

We are passionate entrepreneurs and write to you as part of the burgeoning reusable industry, with a clear request to seize the Packaging and Packaging Waste Regulation (PPWR) as a significant economic, ecological, and social opportunity for Europe and to ensure the following implemented:

1. A ban on single-use packaging for on-site consumption. This is no longer ethical, and the ecological disadvantages are glaring. [see JRC 2024 – Exploring the environmental performance of alternative food packaging products in the European Union]
2. Ambitious and mandatory reuse quotas across all sectors proposed by the European Commission, such as the 40% target for takeaway food by 2040 , as well as the possibility to set targets for additional products. [see Ellen MacArthur Foundation 2023 – Unlocking a reuse revolution: scaling returnable packaging]
3. No loopholes to circumvent the reuse quotas, such as exemptions for cardboard single-use packaging or the attainment of certain recycling rates.

The throwaway culture must end. Single-use belongs in the trash heap of industrial history. Reusables are an essential part of the solution to the global waste problem if we do not want to leave the next generation a depleted and littered planet.

Let us lead the way as a continent because it is worthwhile: Europe is a global leader in reuse and has a strong reuse industry, which will benefit significantly from an ambitious PPWR, create numerous jobs and become the next generation of European global champions.

Thank you for your commitment and with warm regards,

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