In this paper, we propose concrete legislative measures that advance the working of EPR, mak- ing it an effective environmental tool that helps to achieve reduction, prevention, separate col- lection and closed-loop recycling targets for a broad range of product categories (at the least packaging, textiles and electronic products). Relying solely on EPR will not be adequate in mini- mizing the environmental impact of products throughout their entire life cycle. However, when complemented by an appropriate legislative framework, EPR can unlock its full potential.