Join the reuse revolution and together let’s make reuse the norm

New ERA amplifies the voice of businesses providing reusable packaging solutions. We advocate for scalable reuse policies, foster collaboration, and deliver tools and insights to strengthen the ecosystem. Join us in making reuse the norm for packaging solutions across Europe and beyond.

We might be competitors, but we have a higher purpose

Join us as a collective voice as we champion forward-thinking legislation and pave the way for sustainable, convenient, and efficient reuse systems

We might be
competitors,
but we have a
higher purpose

Join us as a collective voice as we champion forward-thinking legislation and pave the way for sustainable, convenient, and efficient reuse systems
Sectors

Hospitality:
Reusable packaging used for businesses that provide services related to hotels, restaurants (including takeaway and delivery), bars, events, canteens, theme parks, and recreational facilities.

Retail:
Reusable packaging used for the sale of packaged goods, such as food, beverages, cosmetics, and home and personal care products, to consumers at the point of sale.

E-commerce:
Reusable packaging used to deliver products sold online or through other remote sales channels to the consumer.

Transport & Industrial:
Reusable packaging specifically designed to facilitate the handling, transportation, and storage of goods in B2B setting, including primary, secondary, and tertiary packaging.

Activities
Design:
The process of developing the material and visual elements of reusable packaging to ensure both aesthetic appeal and functional effectiveness.

Manufacturing:
The process of producing reusable packaging and equipment such as washing lines or reverse vending machines, used in reuse and refill systems.

Labelling:
The process of designing, manufacturing, attaching, printing, or marking an aesthetic wrapper or seal on a reusable packaging through serving to display product information while also acting as a tool for marketing and brand differentiation.

Pooling:
A managed network where reusable packaging items are shared, collected, cleaned, and reused across supply chains and users. These systems rely on centralised coordination, reverse logistics, and standardised packaging to ensure efficient reuse.

Traceability:
The ability to track the location of reusable packaging using data carriers such as barcodes, QR codes, RFID tags for automatic identification and data capture, or digital twins.

Software & Technology:
Development of digital platforms to track, manage, and facilitate the movement of reusable assets within a supply chain. These platforms optimise logistics through software, ensuring efficient management and return of reusable containers. In some cases, these technologies also manage coordination with end-users, addressing the challenges of final-stage interactions addressing both B2B and B2C logistics.

Collection:
Management or provision of infrastructure for collecting and processing used containers through bins, staffed locations, or automated machines. This includes designing, producing, and coordinating the systems for collection, transport, and recovery.

Cleaning & Reconditioning:
The process of sanitising reusable packaging with water to remove bacteria and other contaminants, or repairing containers or equipment to make them suitable for reuse or redistribution.

Certification:
The process of verifying that a product or service meets the requirements set by an officially adopted standard, regulation, or recognised guidelines.

Research:
Carrying out systematic activities aimed at studying subjects in detail to achieve deeper understanding. This can also include conducting lab tests and lifecycle assessments.

Representation:
Acting on behalf of a group of organisations to advocate for their interests at regional, national, or sector-specific levels.

Our members full list

Our members are an integral part of our mission to foster collaboration and growth within the reuse industry

What our members say about us

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