On April 19, 2023, New ERA held its
second General Assembly, bringing together key stakeholders from across the reuse and refill industry. The meeting was packed with critical discussions aimed at driving the association’s goals forward in the context of advancing circularity and reuse systems in Europe.
Key topics on the agenda included updates on advocacy, where members discussed the current status of the Packaging and Packaging Waste Regulation legislative process and reviewed New ERA’s stance. The assembly focused on preparing key amendments and strategies to push for stronger reuse targets, enhanced recyclability measures, and increased involvement of reusable packaging in deposit return schemes. Members also discussed building a positive narrative around reuse through a Pan-European campaign, which was launched during the EU Green Week in June 2023. Find out more on our
Reuse Campaign. The event featured an interactive session on the future of reuse and refill systems, focusing on standardisation, data traceability, and consumer engagement strategies to scale reusable packaging across Europe. New opportunities for collaboration were also discussed, including the EU-funded
R3PACK project, which aims to overcome barriers to scaling reuse systems at the European level.
With the modifications to New ERA’s statutes and the election of new Board members, the assembly set the stage for stronger governance and further growth. The next steps were outlined, emphasising continued advocacy and collaboration across the sector.
