© 2025
New Reuse Alliance
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Europe’s premier event for the packaging reuse sector, formerly known as the Refill & Reuse Trade Fair, enters a new phase in its 7th edition as the Reuse Economy Expo. This transformation is a collaborative effort between Réseau Vrac et Réemploi and New ERA, marking a significant milestone in advancing the reuse economy.
Building on the success of the Reuse Village introduced in 2024, the event expands its scope to address reuse across a wider range of industries. The 2025 edition will not only focus on packaging but will also welcome new sectors, offering increased exhibition areas and expanded opportunities for dialogue on the importance of the reuse economy, composed of various sectors and industries.
“Whether driven by ambition, necessity, or legislative requirements, the transition to reuse-based business models is inevitable across all sectors. This realisation underpins the vision for our revamped event. The Expo will serve as a unifying space for innovators and stakeholders shaping the Reuse Economy together.”
— Célia Renneson, Director of Réseau Vrac et Réemploi.
The reuse economy is becoming an integral part of modern life, impacting nearly all sectors, from high-tech and household appliances to automotive, furniture, construction, textiles, and beyond. At its core, it seeks to extend the life cycle of products by prioritising reuse over single-use consumption.
This approach promotes durable design, returnable systems, and redistribution through services like washing, reconditioning, and repair. By minimising waste, conserving resources, and reducing greenhouse gas emissions, the reuse economy aligns with critical environmental and societal goals.
As the only European event exclusively dedicated to reuse business models, the Reuse Economy Expo is growing —from 3,500 to 5,000 m²— to accommodate a broader range of industries. The Expo will feature dedicated sector zones, each equipped with its own agora for discussions, workshops, and masterclasses.
At the heart of the event, a centralised conference area will tackle shared challenges, including scaling reuse initiatives, reindustrialisation, job creation, training, and standardisation.
The Reuse Economy Expo represents a pivotal moment for industries embracing this transformative movement —creating a platform for innovation, collaboration, and actionable solutions.
Mark your calendars! Join us on May 26-27, 2025, at the stunning Parc Floral in Paris for an unforgettable event.
Don’t miss your chance to showcase your innovations. Exhibitor registration is now open!
Learn more and secure your spot today at Reuse Economy Expo.
See you there!
