New ERA General Assembly

The New ERA General Assembly on May 15, 2024, at La Maison du Zéro Déchet in Paris brought together over 50 key stakeholders in the reuse sector to discuss progress, challenges, and future strategies.

The event began with a keynote by Gérard Bellet, President of New ERA, and a review of the organisation’s achievements in 2024. A key session led by Célia Rennesson of Réseau Vrac et Réemploi and Valentin Fournel of Citeo evaluated the impact of the AGEC Law (Anti-Waste for a Circular Economy Law) on the French market, emphasising the role of legislation in advancing sustainable practices.

Financial matters followed, with Jeannette Morath presenting EU funding opportunities through the STOPP project, emphasising the critical role of financial sustainability in supporting New ERA’s initiatives.

The assembly appointed a new Board of Directors and approved changes to the organisation’s statutes. New ERA also unveiled its updated visual identity and website, signalling a refreshed communication approach.

In a session on Packaging and Packaging Waste Regulation (PPWR), participants examined its implications and next steps. This session was particularly timely, given the regulation’s critical role in the reuse landscape. The afternoon featured a workshop on overcoming digitalisation and standardisation challenges in the reuse sector, led by Claudette Juska of PR3, fostering collaboration and innovative solutions.

The assembly concluded with reflections on the day’s discussions and a reaffirmed commitment to advancing the reuse movement, armed with new insights and strategies for the future.