Industry Statement on Existing Reusable Transport Packaging Systems: Environmental and Economic Benefits​

22 April 2024

Industry Statement on Existing Reusable Transport Packaging Systems: Environmental and Economic Benefits​

The undersigned associations and companies, representing the reusable transport packaging value chain, urge the European Parliament to maintain the reuse targets for transport packaging used for transporting products i) between sites of the same economic operator or linked/partner enterprise, and ii) within the same Member State, as previewed in article 26.2 and 3 of the Packaging and Packaging Waste Regulation (PPWR).

Recently, various trade associations addressed letters to policymakers requesting the elimination of the reuse targets in the above mentioned use cases. Legislation cannot be shaped by the inaccurate argumentation put forward by those who claim that reusable alternatives to pallet wrappings and straps are not technically possible. These statements contain no evidence and are actually incorrect. There is a wide myriad of reusable transport packaging solutions, including for pallet wraps and straps, as you can see in the Annex below. Change requires innovation and it is entirely feasible to move over to reusable pallet wrappings and straps, as these solutions already exist and are easily scalable. Moreover, reusable transport packaging such as crates, trays and pallets, can be designed to be fully stackable without single-use wrappings and straps.

Transport packaging serves an important role in transporting raw materials and products in-between the many stages of modern global supply chains. They act as a barrier to external elements, allow for safe handling of bulk quantities and provide load stability to their content. For this reason, standards are strict and testing extensive. For example, flexible intermediate bulk containers (FIBCs) have a dedicated ISO-standard (ISO 21898) that specifies the strength and minimum test requirements for such packaging. These norms have already existed for many years, demonstrating its feasibility in practice.

Interestingly, the single use packaging industry’s claims focus solely on eliminating this specific type of packaging, while they advocate for removing the targets across all forms of transport packaging. In addition, it is mentioned that transport packaging will have to be 100% reusable from the entry into force of the PPWR, ignoring deliberately the numerous exemptions established within this category: i) transportation of dangerous goods, large scale machinery, equipment and commodities with custom-designed packaging, ii) flexible packaging in contact with food, and iii) cardboard boxes). This approach is misleading and unacceptable.

Removing paragraphs 2 and 3 from article 26 would also mean removing the low-hanging fruit for Member States to prevent waste, as reuse in the transport packaging sector has already been a trusted option for businesses for over 60 years.

Over the last years, companies have been investing hundreds of millions of euros in developing cost-efficient and environmentally sound reuse systems for transport packaging in Europe. The sector is constantly innovating to provide solutions that remove the necessity for single-use. These investments have led, inter alia, to outperform single-use alternatives in many aspects (Fraunhofer, 2022). In the case of reusable plastic crates, they excel over single-use carton boxes in 15 out of 17 categories, including lower breakage rate, lower greenhouse gas emissions throughout a lifecycle, where optimized transport, number of rotations all play a role, and better material efficiency and recycling rates. In particular, reusable pallet wraps account for up to 90% reduction of greenhouse gas emissions and 95% of waste reduction over 150 uses. Besides, recent innovation has led to improving the reusability of cardboard boxes, boasting its use to at least 6 rotations, significantly reducing the carbon footprint compared to single-use boxes (80 % reduction for transport distances of 50 km, the benefits being also positive for longer distances of up to 1000 km) and with different types of transportation. Last but not least, reusable transport packaging can accommodate a large percentage of recycled material in their composition without compromising integrity, further helping the development of a circular economy for materials.

In conclusion, reusable transport packaging stands as a proven solution embraced by forward thinking companies across various sectors. With established norms ensuring safety and functionality, coupled with its significant positive environmental impact, the case for its widespread adoption is compelling. It is already seamlessly integrated into supply chains, spanning from industrial applications to food and ingredients, with tailored collection and cleaning processes in place. Current reusable transport solutions widely available on the market are not patent protected, which means production can easily scale up to quantities needed once their use is encouraged by legislation. The infrastructure also exists and can be easily scaled as the technology is available.

We therefore recommend maintaining existing targets for reusable transport packaging as agreed during the interinstitutional negotiations of the PPWR.

Integrating reuse and refill in the Global Plastics Treaty​

24 April 2024

Integrating reuse and refill in the Global Plastics Treaty

Scientific research on plastics has seen considerable growth, technological innovations in
plastic management have made significant strides, and legislative frameworks have become
more robust over the last years. Yet, despite the increased awareness and efforts, global
plastic production — and the resulting pollution — continue to rise, with an expected 66%
increase in annual virgin plastic production by 2040 compared to 2019. Managing this
growing wave of plastics is proving increasingly difficult worldwide.

Plastic pollution is as a “glocal” crisis where local and global scales are intricately intertwined.
The impacts of plastic waste are felt acutely at local levels, affecting communities,
ecosystems, and local economies. At the same time, the production and distribution of
plastics are part of a vast global network, with materials and products crossing international
boundaries.

We need to move away from the waste-centric view of plastics, where the focus is primarily at
the end-of-life. This approach often leads to an overemphasis on downstream solutions such
as collection and recycling, while overlooking the broader implications of plastic production
and consumption. We advocate for a comprehensive approach that considers the entire
plastic value chain, from raw material sourcing to manufacturing, distribution, use, and
eventual disposal.

Today, between 40 and 50% of plastics are destined for packaging, being also the category
of products that ends up leaked into the environment. This means this sector is one that needs
to be prioritized for having an effective impact in reducing plastic pollution. In this sense, New
ERA advocates for the inclusion of policies promoting reuse and refill systems for packaging
within the treaty.

New ERA has identified five pillars that support the framework for the development of
effective and efficient systems for reuse and refill, enabling it to realize its full potential:

New ERA has identified five pillars that support the framework for the development of effective and efficient systems for reuse and refill, enabling it to realize its full potential:

1) Take-back obligation,
2) incentives,
3) mandatory targets,
4) consumer information, and
5) data collection, monitoring, and enforcement.

Each category provides recommendations based on the best practices of existing European legislation, as well as the insights and experiences from our members who have been operating in the reuse and refill market for years, decades in some cases.

Within the scope of an international treaty, New ERA believes that clarity and adaptability are essential to accommodate various sectors, formats, and differences in consumption patterns, geography, and infrastructure across different countries.

I. Efficient reuse and refill measures

1) Take-back obligation
Final distributors shall be obliged to accept, without charge, all reusable packaging of identical type, form, and size to the packaging they place on the market, within the designated reuse system at the point of sale. To be completely effective, this requirement must be passed on along the entire supply chain to ensure the packaging is duly returned so it can be introduced again on the market after washing/cleaning takes place.

📍 Note: This obligation ensures a high return rate by facilitating the consumer journey, echoing one of the pillars of the German packaging law (1991).

2) Incentives
The implementation of an effective incentive mechanism is paramount to foster a high return rate and encourage consumers to embrace the concept of reuse. Such a mechanism not only motivates consumers to participate actively, but also spurs businesses to integrate reusable packaging into their operations.

📍 Note: The standardized deposit system (for both single use and reusable packaging) implemented in Germany ensures one of the highest collection rates in Europe.

3) Mandatory targets
Establishing overarching quantitative objectives provides clear direction and long-term vision to the market, reducing risk for companies and for financial institutions willing to invest. While these targets can be customized for specific sectors, it is essential that countries have certain extent of flexibility to reflect their specificities and consumption behavior patterns.

📍 Note: Reuse targets are becoming more common across European laws addressing packaging waste. For example, in France, the Anti Waste and Circular Economy Law (2020) sets national reuse objectives: 5% of household packaging to be reused by 2023, and 10% by 2027.

4) Consumer information
Ensuring that consumers are well-informed about the availability of reuse and refill systems is essential for promoting their uptake and widespread adoption. Governments, economic operators and Producer Responsibility Organisations (PRO) have a shared responsibility in disseminating this information to the public. This effort involves implementing various communication strategies, including signage campaigns in-store information
dissemination, and clear labeling practices.

📍Note: The recently adopted Packaging and Packaging Waste Regulation in the EU mandates final distributors to offer and inform consumers at the point of sale about the possibility to bring their own containers via easily readable information boards or signs.

5) Data collection, monitoring, and enforcement
Gathering data and insights is necessary to effectively measure the impact of measures and adjust accordingly. The establishment of an entity, such as an observatory, holds significant promise for monitoring adequate implementation of legislation, mar et dynamics and institutionalising the principles of reuse and refill.

📍Note: The Packaging and Packaging Waste Regulation proposes the creation of an EU observatory. The French Climate and Resilience Law (2021) previews a similar provision.

Standardizing methodologies and calculation methods is essential for facilitating cross-border comparisons and sharing best practices globally. The implementation of sanctions is also crucial to ensure adherence to regulations.

📍Note: Monitoring and enforcement mechanisms are equally critical; they serve as pivotal components in overcoming implementation challenges, as observed in both Germany and France, where they have posed significant hurdles to the effective enforcement of national legislation.

II. Development of the reuse and refill industry internationally

Furthermore, to ensure the development of a robust reuse and refill industry, it is crucial to address the following aspects within the treaty.

1) Establishing a common terminology
It is essential to include definitions* in the treaty’s annex to clarify the terms used throughout the text, including:

    • Reuse: Any process or operation in which an item (e.g. packaging) is used again for the same purpose for which it was originally designed.
    • Reuse System: The organizational, operational, technical, or financial framework, including any necessary infrastructure and incentives, that facilitates and supports the reuse of products such as packaging.
    • Reusable Packaging: Packaging designed and introduced to the market with the intention of being used multiple times. This type of packaging is capable of being emptied, unloaded, refilled, or reloaded, while still maintaining its ability to perform its intended function.
    • Refill: operation by which a container, owned by the end user, is filled by the end user or by the final distributor with a product purchased by the end user.

2) Setting minimum requirements
It is imperative to ensure that reuse and refill are correctly understood and implemented:

    • Clear labeling for consumers: necessary to enable consumers to make informed choices, prevent greenwashing, and facilitate the return of packaging.
    • Design considerations: packaging design should prioritize maximizing the number of rotations and ensure recyclability at the end of life.
    • Safety regulations: rules for reusable packaging should be equivalent to those for single-use items, ensuring consumer protection and compliance with established standards.
    • Minimum rotation requirement: reusable packaging is introduced to the market to ensure it is effectively reused. The system must be designed to ensure that reusable packaging rotating within it completes at least the minimum intended number of rotations.
    • Guidelines for governance: this entails outlining the structure of governance for a reuse system, delineating the responsibilities of system participants, ownership arrangements, and any anticipated transfers of packaging ownership.

3) Financing
There are four main approaches that should be applied and implemented in parallel:

    • Extended Producer Responsibility (EPR) system: a portion of the funds collected through eco-contributions should be allocated to support reuse initiatives and infrastructure.

📍Note: In France, Citeo – PRO in charge of household packaging – is required to allocateat least 5% of its budget to the development of reuse systems and its infrastructure.

    • Government subsidies:  Reuse is not financed yet enough by public organizations as opposed to recycling. This support should encompass a wide range of activities, including but not limited to: infrastructure development, technological innovation, consumer education and awareness, regulatory compliance and standards enforcement.
    • Establishing clear objectives to facilitate financing: setting precise and binding objectives can stimulate private investment and provide market direction offering investors and businesses confidence to invest.

📍Note: The enactment of legislation mandating the incorporation of recycled materials in France made recycling sectors invest €656 million in 2022, representing a 20% increase compared to 2012.

    • Taxes: introducing a tax on single-use plastic packaging could help equalize costs with reusable alternatives.

📍Note: Spain adopted a tax on single use-plastic packaging made of virgin material in 2022. In Europe, there is a levy on non-recycled plastic implemented from January 2021. Each Member State needs to contribute to the EU budget with €80 cents per kilogram of unrecycled plastic packaging waste.

The treaty should serve as a guiding framework and common foundation for each country to embrace the concept and systems of reuse and refill. Subsequently, it is up to each country, within its national plans, to propose systems tailored to its specific circumstances to achieve globally established objectives. It would be highly beneficial to complement the treaty with guidelines, particularly focusing on sectors identified as priorities.

Proposition d’introduction d’une taxe plastique dans le cadre du PLF 2025​

24 May 2024

Proposition d'introduction d'une taxe plastique dans le cadre du PLF 2025

Monsieur le Ministre,

Dans le cadre des discussions budgétaires qui s’ouvrent, notre coalition large d’acteurs
économiques et associatifs, souhaite attirer votre attention sur une proposition visant à lutter contre les produits en plastique à usage unique.

Nous proposons la création d'une "taxe plastique", conçue comme une contribution compensatoire destinée à inciter les metteurs en marché à opter pour des solutions alternatives.

En France, malgré une baisse de la production de plastique à usage unique depuis 2020,
la consommation reste élevée, avec une moyenne de 70 kg de plastique par habitant et par an.
La contribution de la France au titre de la ressource propre plastique s’élève en 2023, à 1,3 Md€. La France recycle un peu plus d’un quart de ses déchets d’emballages plastiques chaque année, loin de la moyenne européenne (41,5 % en 2018, selon Eurostat). Elle figure de fait parmi les principaux contributeurs, en deuxième position juste derrière l’Allemagne.

L’impact environnemental est par ailleurs considérable : la production et l’incinération de plastiques pourraient générer près de 56 milliards de tonnes de CO2 d’ici à 2050. Il est donc crucial de mettre en place des mécanismes efficaces pour réduire cette consommation. La “taxe plastique” que nous proposons, qui s’aligne sur des dispositifs déjà existants chez certains de nos voisins européens (c’est le cas de la Suède par exemple), et soutenue par de nombreux parlementaires, vise non seulement à soulager les finances publiques qui pèsent actuellement sur l’État et, par extension, sur les contribuables, mais aussi à responsabiliser davantage les acteurs de l’industrie plastique.

En introduisant cette contribution dans le PLF 2025, nous pourrions envoyer un signal prix fort aux producteurs et inciter à une réduction substantielle de la production de plastique à usage unique. Nous sommes convaincus que cette initiative permettrait de faire progresser la France vers son engagement de mettre fin aux emballages plastiques à usage unique d’ici 2040, conformément à la loi relative à la lutte contre le gaspillage et à l’économie circulaire (AGEC).

Nous sollicitons donc votre soutien pour inclure cette proposition dans les discussions budgétaires à venir et restons à votre disposition pour toute information complémentaire ou discussion approfondie sur ce sujet.

Veuillez agréer, Monsieur le Ministre, l’expression de notre haute considération.

World Refill Day: Political parties must act now to prevent runaway levels of plastic pollution​

16 June 2024

World Refill Day: Political parties must act now to prevent runaway levels of plastic pollution​

The world produces 141 million tonnes of plastic packaging a year and around a third leaks from collection systems, polluting the environment.

Plastic’s impact on our planet isn’t going unnoticed. Over two-thirds of consumers agree brands should do more to offer reuse and refill and reduce packaging, with 71 percent saying they would view brands and retailers much more favourably if they took these vital steps.

Many reuse systems have taken place around the world with positive customer acceptance.

From the food and drink on-the-go sector with borrow and return initiatives like Muuse in Hong Kong or Refill Return Cup in the UK, to refillable and reusable packaging in supermarkets by retailers like Carrefour in France or Kaufland in Germany, to brand-led initiatives like Ecover refill stations, industry is trying.

However, legislative change is vital to create a level playing field for businesses to deliver reuse and refill at scale.

Governments globally must implement legally binding reuse targets, supported by a complete ban on unnecessary single-use plastic packaging and full. support for a robust Global Plastics Treaty.

Cutting back on single use isn’t rocket science. Since launching, City to Sea’s Refill campaign has saved an estimated 43 million plastic bottles through simply connecting people with locations where they can refill their reusable water bottles.

The international community has proven that definitive action is possible; however, continued compromise with the plastics industry at successive Global Plastics Treaty negotiations leaves consumers and campaigners frustrated.

Today is World Refill Day and we are surrounded by unnecessary single-use plastic.

The signatories of this open letter are calling on governments globally to protect the planet from plastic pollution by setting legally-binding and time-bound targets to increase the amount of reusable packaging on the market. We urgently need to shift away from our single-use culture to a more sustainable, circular future, with reuse and refill at the centre.

A reusable future is possible. But we need to act now.

Generic filters
Search in excerpt