We need to complement current recycling efforts by integrating prevention, reuse, and refill strategies to transform the concept of a circular economy for packaging into a widespread reality
The data shown in this campaign refers to June 2023
This is the amount of single-use packaging each European disposes of every year
This figure has kept increasing
despite packaging becoming lighter
Watch our video
Get an overview of the subject in the rEUse video, and support the awareness of rEUse by sharing the reels and pictures with your network
Do you want to know how the potential
of reuse systems can be unleashed?
Get an overview of the subject in the rEUse video, available in five languages, and support the awareness of rEUse by sharing the reels and pictures with your network.
Choose your preferred language, share it or download it.
Well designed reuse systems deliver major benefits:
Environment
Beyond reducing packaging waste, reuse systems drive down greenhouse gas emissions, cut material consumption and lead to water and energy savings
Economic
Reuse models provide business and economic opportunities that can generate revenues from the circulation of material
Social
Reuse creates opportunities for companies that can take advantage of new value pool
Read our reports
If you want to know more about the impact of viable and scalable reuse systems, then check our reports
It is not a single company with pure economic interest who says all this, but many independent, scientific publications. We have compiled the most relevant publications in a two-part report:
Part 1:Â Overview of relevant publications on the viability and impact of scaling reuse systems