Paris

11-12 October, 2023, Haar

New ERA General Assembly

The New ERA General Assembly held in the stunning Townhall of Haar on October 11 & 12, 2023,  marked another transformative chapter in our journey. Over 30 dedicated members,  project leaders, and passionate advocates, including local authorities like Andreas Bukowski (mayor of Haar) gathered to share knowledge, ideas, and shape the future of reuse across Europe.

Day 1: Laying the foundation for the future

The first day set a collaborative tone with a warm welcome by Fernando Rodríguez-Mata, Director General of New ERA, who shared an update on the association’s progress, followed by an overview of the Packaging and Packaging Waste Regulation (PPWR). The afternoon focused on financial sustainability, funding strategies, and a workshop on the organisation’s future. The day ended with a visit to the “Return Anywhere” Infopoint project, showcasing reuse in action, with special thanks to Eckhard von Münchow for his support and good humour.

Day 2: Delving into innovation and collaboration

The second day highlighted innovative reuse projects. Elena Rabbow from GIZ (German Development Agency) presented Circular City Labs, focused on reducing emissions through reuse systems. Henriette Schneider (Pro Mehrweg) and Tobias Bielenstein (Arbeitskreis Mehrweg) detailed Annex VI of the PPWR and its impact on reuse. Tilmann Walz and Fabian Dill (ReFrastructure) discussed digital infrastructure’s role in enhancing reuse systems. After a break, Manon Sennéchael (Inoff Plastic) introduced the European Reuse Barometer, followed by Etienne Cabane’s (Food Packaging Forum) presentation on the Understanding Packaging Scorecard. The day concluded with a reuse rally and panel discussion with local policymakers in Munich.

The unstoppable spirit of the reuse Revolution

As the Assembly concluded, there was a palpable sense of accomplishment and a deep determination to continue driving the reuse revolution forward. The vision of reuse is now an ongoing reality, and we are more committed than ever to making it happen.

Haar

11-12 October, 2023, Haar

New ERA General Assembly

The New ERA General Assembly held in the stunning Townhall of Haar on October 11 & 12, 2023,  marked another transformative chapter in our journey. Over 30 dedicated members,  project leaders, and passionate advocates, including local authorities like Andreas Bukowski (mayor of Haar) gathered to share knowledge, ideas, and shape the future of reuse across Europe.

Day 1: Laying the foundation for the future

The first day set a collaborative tone with a warm welcome by Fernando Rodríguez-Mata, Director General of New ERA, who shared an update on the association’s progress, followed by an overview of the Packaging and Packaging Waste Regulation (PPWR). The afternoon focused on financial sustainability, funding strategies, and a workshop on the organisation’s future. The day ended with a visit to the “Return Anywhere” Infopoint project, showcasing reuse in action, with special thanks to Eckhard von Münchow for his support and good humour.

Day 2: Delving into innovation and collaboration

The second day highlighted innovative reuse projects. Elena Rabbow from GIZ (German Development Agency) presented Circular City Labs, focused on reducing emissions through reuse systems. Henriette Schneider (Pro Mehrweg) and Tobias Bielenstein (Arbeitskreis Mehrweg) detailed Annex VI of the PPWR and its impact on reuse. Tilmann Walz and Fabian Dill (ReFrastructure) discussed digital infrastructure’s role in enhancing reuse systems. After a break, Manon Sennéchael (Inoff Plastic) introduced the European Reuse Barometer, followed by Etienne Cabane’s (Food Packaging Forum) presentation on the Understanding Packaging Scorecard. The day concluded with a reuse rally and panel discussion with local policymakers in Munich.

The unstoppable spirit of the reuse Revolution

As the Assembly concluded, there was a palpable sense of accomplishment and a deep determination to continue driving the reuse revolution forward. The vision of reuse is now an ongoing reality, and we are more committed than ever to making it happen.

Online

16 January, 2024, Online

New ERA General Assembly

On January 23, 2024, New ERA held its first annual General Assembly online, bringing together members and leaders from across the reuse and refill industry to discuss crucial topics and set the strategic direction for the coming year. The meeting, which included pioneering members such as Jean Bouteille, Bumerang, reCIRCLE, fritz-kola, SEA ME, Recup/Rebowl, and Opopop, focused on organisational matters, advocacy strategies, and financial planning to ensure New ERA’s continued growth and impact.

Key discussions included the progress on registration of New ERA in the EU Transparency Register, aimed at strengthening its advocacy efforts within European institutions. Members were updated on the current composition of the Board of Directors and the upcoming call for new candidates in the spring.

The assembly also highlighted the launch of Planet Reuse, a dedicated platform for members to exchange information and collaborate on key issues. The creation of working groups, particularly one focused on lobbying activities related to the Packaging and Packaging Waste Regulation (PPWR), was proposed to boost member participation in advocacy.

Financial planning was another central topic, with discussions on the membership fee structure and potential funding opportunities through organisations like the Plastic Solutions Fund. The meeting concluded with preparations for a welcome event for new members on January 23, 2024, and a roadmap for the continued development of New ERA’s communications. 

These decisions and action items reflect New ERA’s commitment to advancing sustainable practices and reinforcing its role as a key player in the circular economy movement. 

Brussels

19 April, 2023, Brussels

New ERA General Assembly

On April 19, 2023, New ERA held its second General Assembly, bringing together key stakeholders from across the reuse and refill industry. The meeting was packed with critical discussions aimed at driving the association’s goals forward in the context of advancing circularity and reusable systems in Europe.

Key topics on the agenda included updates on PPWR advocacy, where members discussed the current status of the Packaging and Packaging Waste Regulation (PPWR) legislative process and reviewed New ERA’s stance. The assembly focused on preparing key amendments and strategies to push for stronger reuse targets, enhanced recyclability measures, and increased involvement of reusable packaging in deposit return schemes. Members also discussed building a positive narrative around reuse through a Pan-European campaign, which launched during the EU Green Week in June 2023. Find out more on our Reuse Campaign. 

The event featured an interactive session on the future of reuse and refill systems, focusing on standardisation, data traceability, and consumer engagement strategies to scale reusable packaging across Europe. New opportunities for collaboration were also discussed, including the launch of the R3PACK project, which aims to overcome barriers to scaling reuse systems at the European level.

With the modifications to New ERA’s statutes and the election of new board members, the assembly set the stage for stronger governance and further growth. The next steps were outlined, emphasising continued advocacy and collaboration across the sector​

Industry Statement on Existing Reusable Transport Packaging Systems: Environmental and Economic Benefits​

22 April 2024

Industry Statement on Existing Reusable Transport Packaging Systems: Environmental and Economic Benefits​

The undersigned associations and companies, representing the reusable transport packaging value chain, urge the European Parliament to maintain the reuse targets for transport packaging used for transporting products i) between sites of the same economic operator or linked/partner enterprise, and ii) within the same Member State, as previewed in article 26.2 and 3 of the Packaging and Packaging Waste Regulation (PPWR).

Recently, various trade associations addressed letters to policymakers requesting the elimination of the reuse targets in the above mentioned use cases. Legislation cannot be shaped by the inaccurate argumentation put forward by those who claim that reusable alternatives to pallet wrappings and straps are not technically possible. These statements contain no evidence and are actually incorrect. There is a wide myriad of reusable transport packaging solutions, including for pallet wraps and straps, as you can see in the Annex below. Change requires innovation and it is entirely feasible to move over to reusable pallet wrappings and straps, as these solutions already exist and are easily scalable. Moreover, reusable transport packaging such as crates, trays and pallets, can be designed to be fully stackable without single-use wrappings and straps.

Transport packaging serves an important role in transporting raw materials and products in-between the many stages of modern global supply chains. They act as a barrier to external elements, allow for safe handling of bulk quantities and provide load stability to their content. For this reason, standards are strict and testing extensive. For example, flexible intermediate bulk containers (FIBCs) have a dedicated ISO-standard (ISO 21898) that specifies the strength and minimum test requirements for such packaging. These norms have already existed for many years, demonstrating its feasibility in practice.

Interestingly, the single use packaging industry’s claims focus solely on eliminating this specific type of packaging, while they advocate for removing the targets across all forms of transport packaging. In addition, it is mentioned that transport packaging will have to be 100% reusable from the entry into force of the PPWR, ignoring deliberately the numerous exemptions established within this category: i) transportation of dangerous goods, large scale machinery, equipment and commodities with custom-designed packaging, ii) flexible packaging in contact with food, and iii) cardboard boxes). This approach is misleading and unacceptable.

Removing paragraphs 2 and 3 from article 26 would also mean removing the low-hanging fruit for Member States to prevent waste, as reuse in the transport packaging sector has already been a trusted option for businesses for over 60 years.

Over the last years, companies have been investing hundreds of millions of euros in developing cost-efficient and environmentally sound reuse systems for transport packaging in Europe. The sector is constantly innovating to provide solutions that remove the necessity for single-use. These investments have led, inter alia, to outperform single-use alternatives in many aspects (Fraunhofer, 2022). In the case of reusable plastic crates, they excel over single-use carton boxes in 15 out of 17 categories, including lower breakage rate, lower greenhouse gas emissions throughout a lifecycle, where optimized transport, number of rotations all play a role, and better material efficiency and recycling rates. In particular, reusable pallet wraps account for up to 90% reduction of greenhouse gas emissions and 95% of waste reduction over 150 uses. Besides, recent innovation has led to improving the reusability of cardboard boxes, boasting its use to at least 6 rotations, significantly reducing the carbon footprint compared to single-use boxes (80 % reduction for transport distances of 50 km, the benefits being also positive for longer distances of up to 1000 km) and with different types of transportation. Last but not least, reusable transport packaging can accommodate a large percentage of recycled material in their composition without compromising integrity, further helping the development of a circular economy for materials.

In conclusion, reusable transport packaging stands as a proven solution embraced by forward thinking companies across various sectors. With established norms ensuring safety and functionality, coupled with its significant positive environmental impact, the case for its widespread adoption is compelling. It is already seamlessly integrated into supply chains, spanning from industrial applications to food and ingredients, with tailored collection and cleaning processes in place. Current reusable transport solutions widely available on the market are not patent protected, which means production can easily scale up to quantities needed once their use is encouraged by legislation. The infrastructure also exists and can be easily scaled as the technology is available.

We therefore recommend maintaining existing targets for reusable transport packaging as agreed during the interinstitutional negotiations of the PPWR.

Integrating reuse and refill in the Global Plastics Treaty​

24 April 2024

Integrating reuse and refill in the Global Plastics Treaty

Scientific research on plastics has seen considerable growth, technological innovations in
plastic management have made significant strides, and legislative frameworks have become
more robust over the last years. Yet, despite the increased awareness and efforts, global
plastic production — and the resulting pollution — continue to rise, with an expected 66%
increase in annual virgin plastic production by 2040 compared to 2019. Managing this
growing wave of plastics is proving increasingly difficult worldwide.

Plastic pollution is as a “glocal” crisis where local and global scales are intricately intertwined.
The impacts of plastic waste are felt acutely at local levels, affecting communities,
ecosystems, and local economies. At the same time, the production and distribution of
plastics are part of a vast global network, with materials and products crossing international
boundaries.

We need to move away from the waste-centric view of plastics, where the focus is primarily at
the end-of-life. This approach often leads to an overemphasis on downstream solutions such
as collection and recycling, while overlooking the broader implications of plastic production
and consumption. We advocate for a comprehensive approach that considers the entire
plastic value chain, from raw material sourcing to manufacturing, distribution, use, and
eventual disposal.

Today, between 40 and 50% of plastics are destined for packaging, being also the category
of products that ends up leaked into the environment. This means this sector is one that needs
to be prioritized for having an effective impact in reducing plastic pollution. In this sense, New
ERA advocates for the inclusion of policies promoting reuse and refill systems for packaging
within the treaty.

New ERA has identified five pillars that support the framework for the development of
effective and efficient systems for reuse and refill, enabling it to realize its full potential:

New ERA has identified five pillars that support the framework for the development of effective and efficient systems for reuse and refill, enabling it to realize its full potential:

1) Take-back obligation,
2) incentives,
3) mandatory targets,
4) consumer information, and
5) data collection, monitoring, and enforcement.

Each category provides recommendations based on the best practices of existing European legislation, as well as the insights and experiences from our members who have been operating in the reuse and refill market for years, decades in some cases.

Within the scope of an international treaty, New ERA believes that clarity and adaptability are essential to accommodate various sectors, formats, and differences in consumption patterns, geography, and infrastructure across different countries.

I. Efficient reuse and refill measures

1) Take-back obligation
Final distributors shall be obliged to accept, without charge, all reusable packaging of identical type, form, and size to the packaging they place on the market, within the designated reuse system at the point of sale. To be completely effective, this requirement must be passed on along the entire supply chain to ensure the packaging is duly returned so it can be introduced again on the market after washing/cleaning takes place.

📍 Note: This obligation ensures a high return rate by facilitating the consumer journey, echoing one of the pillars of the German packaging law (1991).

2) Incentives
The implementation of an effective incentive mechanism is paramount to foster a high return rate and encourage consumers to embrace the concept of reuse. Such a mechanism not only motivates consumers to participate actively, but also spurs businesses to integrate reusable packaging into their operations.

📍 Note: The standardized deposit system (for both single use and reusable packaging) implemented in Germany ensures one of the highest collection rates in Europe.

3) Mandatory targets
Establishing overarching quantitative objectives provides clear direction and long-term vision to the market, reducing risk for companies and for financial institutions willing to invest. While these targets can be customized for specific sectors, it is essential that countries have certain extent of flexibility to reflect their specificities and consumption behavior patterns.

📍 Note: Reuse targets are becoming more common across European laws addressing packaging waste. For example, in France, the Anti Waste and Circular Economy Law (2020) sets national reuse objectives: 5% of household packaging to be reused by 2023, and 10% by 2027.

4) Consumer information
Ensuring that consumers are well-informed about the availability of reuse and refill systems is essential for promoting their uptake and widespread adoption. Governments, economic operators and Producer Responsibility Organisations (PRO) have a shared responsibility in disseminating this information to the public. This effort involves implementing various communication strategies, including signage campaigns in-store information
dissemination, and clear labeling practices.

📍Note: The recently adopted Packaging and Packaging Waste Regulation in the EU mandates final distributors to offer and inform consumers at the point of sale about the possibility to bring their own containers via easily readable information boards or signs.

5) Data collection, monitoring, and enforcement
Gathering data and insights is necessary to effectively measure the impact of measures and adjust accordingly. The establishment of an entity, such as an observatory, holds significant promise for monitoring adequate implementation of legislation, mar et dynamics and institutionalising the principles of reuse and refill.

📍Note: The Packaging and Packaging Waste Regulation proposes the creation of an EU observatory. The French Climate and Resilience Law (2021) previews a similar provision.

Standardizing methodologies and calculation methods is essential for facilitating cross-border comparisons and sharing best practices globally. The implementation of sanctions is also crucial to ensure adherence to regulations.

📍Note: Monitoring and enforcement mechanisms are equally critical; they serve as pivotal components in overcoming implementation challenges, as observed in both Germany and France, where they have posed significant hurdles to the effective enforcement of national legislation.

II. Development of the reuse and refill industry internationally

Furthermore, to ensure the development of a robust reuse and refill industry, it is crucial to address the following aspects within the treaty.

1) Establishing a common terminology
It is essential to include definitions* in the treaty’s annex to clarify the terms used throughout the text, including:

    • Reuse: Any process or operation in which an item (e.g. packaging) is used again for the same purpose for which it was originally designed.
    • Reuse System: The organizational, operational, technical, or financial framework, including any necessary infrastructure and incentives, that facilitates and supports the reuse of products such as packaging.
    • Reusable Packaging: Packaging designed and introduced to the market with the intention of being used multiple times. This type of packaging is capable of being emptied, unloaded, refilled, or reloaded, while still maintaining its ability to perform its intended function.
    • Refill: operation by which a container, owned by the end user, is filled by the end user or by the final distributor with a product purchased by the end user.

2) Setting minimum requirements
It is imperative to ensure that reuse and refill are correctly understood and implemented:

    • Clear labeling for consumers: necessary to enable consumers to make informed choices, prevent greenwashing, and facilitate the return of packaging.
    • Design considerations: packaging design should prioritize maximizing the number of rotations and ensure recyclability at the end of life.
    • Safety regulations: rules for reusable packaging should be equivalent to those for single-use items, ensuring consumer protection and compliance with established standards.
    • Minimum rotation requirement: reusable packaging is introduced to the market to ensure it is effectively reused. The system must be designed to ensure that reusable packaging rotating within it completes at least the minimum intended number of rotations.
    • Guidelines for governance: this entails outlining the structure of governance for a reuse system, delineating the responsibilities of system participants, ownership arrangements, and any anticipated transfers of packaging ownership.

3) Financing
There are four main approaches that should be applied and implemented in parallel:

    • Extended Producer Responsibility (EPR) system: a portion of the funds collected through eco-contributions should be allocated to support reuse initiatives and infrastructure.

📍Note: In France, Citeo – PRO in charge of household packaging – is required to allocateat least 5% of its budget to the development of reuse systems and its infrastructure.

    • Government subsidies:  Reuse is not financed yet enough by public organizations as opposed to recycling. This support should encompass a wide range of activities, including but not limited to: infrastructure development, technological innovation, consumer education and awareness, regulatory compliance and standards enforcement.
    • Establishing clear objectives to facilitate financing: setting precise and binding objectives can stimulate private investment and provide market direction offering investors and businesses confidence to invest.

📍Note: The enactment of legislation mandating the incorporation of recycled materials in France made recycling sectors invest €656 million in 2022, representing a 20% increase compared to 2012.

    • Taxes: introducing a tax on single-use plastic packaging could help equalize costs with reusable alternatives.

📍Note: Spain adopted a tax on single use-plastic packaging made of virgin material in 2022. In Europe, there is a levy on non-recycled plastic implemented from January 2021. Each Member State needs to contribute to the EU budget with €80 cents per kilogram of unrecycled plastic packaging waste.

The treaty should serve as a guiding framework and common foundation for each country to embrace the concept and systems of reuse and refill. Subsequently, it is up to each country, within its national plans, to propose systems tailored to its specific circumstances to achieve globally established objectives. It would be highly beneficial to complement the treaty with guidelines, particularly focusing on sectors identified as priorities.

Proposition d’introduction d’une taxe plastique dans le cadre du PLF 2025​

24 May 2024

Proposition d'introduction d'une taxe plastique dans le cadre du PLF 2025

Monsieur le Ministre,

Dans le cadre des discussions budgétaires qui s’ouvrent, notre coalition large d’acteurs
économiques et associatifs, souhaite attirer votre attention sur une proposition visant à lutter contre les produits en plastique à usage unique.

Nous proposons la création d'une "taxe plastique", conçue comme une contribution compensatoire destinée à inciter les metteurs en marché à opter pour des solutions alternatives.

En France, malgré une baisse de la production de plastique à usage unique depuis 2020,
la consommation reste élevée, avec une moyenne de 70 kg de plastique par habitant et par an.
La contribution de la France au titre de la ressource propre plastique s’élève en 2023, à 1,3 Md€. La France recycle un peu plus d’un quart de ses déchets d’emballages plastiques chaque année, loin de la moyenne européenne (41,5 % en 2018, selon Eurostat). Elle figure de fait parmi les principaux contributeurs, en deuxième position juste derrière l’Allemagne.

L’impact environnemental est par ailleurs considérable : la production et l’incinération de plastiques pourraient générer près de 56 milliards de tonnes de CO2 d’ici à 2050. Il est donc crucial de mettre en place des mécanismes efficaces pour réduire cette consommation. La “taxe plastique” que nous proposons, qui s’aligne sur des dispositifs déjà existants chez certains de nos voisins européens (c’est le cas de la Suède par exemple), et soutenue par de nombreux parlementaires, vise non seulement à soulager les finances publiques qui pèsent actuellement sur l’État et, par extension, sur les contribuables, mais aussi à responsabiliser davantage les acteurs de l’industrie plastique.

En introduisant cette contribution dans le PLF 2025, nous pourrions envoyer un signal prix fort aux producteurs et inciter à une réduction substantielle de la production de plastique à usage unique. Nous sommes convaincus que cette initiative permettrait de faire progresser la France vers son engagement de mettre fin aux emballages plastiques à usage unique d’ici 2040, conformément à la loi relative à la lutte contre le gaspillage et à l’économie circulaire (AGEC).

Nous sollicitons donc votre soutien pour inclure cette proposition dans les discussions budgétaires à venir et restons à votre disposition pour toute information complémentaire ou discussion approfondie sur ce sujet.

Veuillez agréer, Monsieur le Ministre, l’expression de notre haute considération.

Reuse: Citius, Altius, Fortius – Communiter

10 Sept, 2024

Reuse: Citius, Altius, Fortius - Communiter

by Fernando Rodríguez-Mata

What lessons can we learn about reuse in events from the Paris Olympic Games?

I have always been passionate about the Olympics. As a teenager, I would spend those long, hot Spanish summer days glued to the TV, binge-watching the Games. Destiny offered me a first-hand opportunity to participate as a volunteer at London 2012. The experience was so incredible that I did it again in Rio 2016. Then COVID hit, making it impossible to attend Tokyo. But when I found out the 2024 Games would be hosted in my country of residence, I couldn’t pass up the chance. So, for two weeks last summer, I put on the volunteer uniform once more, this time as a team leader for the event services crew at the football stadium in Lyon.

I guess this close bond with the Games makes me assess my life in Olympiads. Namely, the four-year lapse between two Olympic Games. When the event arrives, I look back to reflect on how I have evolved throughout this period. My last Olympiad was prolific in life changing events. On a personal level, I became the father of a lovely daughter. On the professional side, I saw the birth of another baby: New ERA, the New European Reuse Alliance. Although in this case the paternity belongs to various inspiring business leaders across Europe.

The episodes you go through tend to shift the lens through which you view the Games. In that sense, I paid special attention to sustainability during Paris 2024. These Games were set to be the greenest in modern history. The Organising Committee made significant efforts to deliver a more circular, sustainable, and environmentally respectful event, notably by:

      • prioritising leasing instead of buying goods
      • reducing energy consumption and fostering use of renewable energy
      • pushing for a more local, plant-based food
      • promoting public transport for a lower-emission mobility
      • refurbishing iconic places to turn them into sports venues (95% of the infrastructure already existed or was temporary)
      • reusing a wide array of products like furniture, including controverted cardboard boxes for the athlete’s bed bases

However, the Games also fell short in some of the announced ambitious promises, such as becoming single use plastic free. In the field of packaging, I ended up with a bittersweet taste. The French company and New ERA member Re-uz was chosen to put in place a reuse system for drink and food containers across all venues. It was the first time such models were implemented at the Olympic Games, marking a significant stride for the reuse industry. Despite the joy surrounding this accomplishment, their novelty may explain why there is still ample room for improvement in achieving a truly zero-waste event. In particular, two key elements deserve closer attention and revision:

  1. Designing branded, stylish containers is an incentive for consumers to keep them after use, even with a deposit (2 euros at Paris 2024). Makes for a nice souvenir! The issue isn’t just lower return rates, but the limited number of times reusable packaging can be used. Even if consumers return the containers, they will only be used two or three times before being discarded and recycled. Their lifespan is as short as the event itself. So if we are serious about implementing robust reuse systems for events, we need to make unbranded and basic containers the norm. Re-uz, Wobz, and many other of our members offer generic containers for rental that can be mutualised between different service providers and be reused as many times as possible regardless of the event they were first designed for. How beautiful it would be if a reusable cup could withstand an entire Olympiad. The cup would look back on its four year journey marvelled at the number of places it discovered: from festivals to stadiums, passing by cinemas and theatres. There are already great examples to get inspired from like the Change NOW Summit: in this year’s edition, food and drinks were served in reusable generic packaging, achieving an outstanding return rate of 98% for cups and 100% for food boxes.

     

  2. Adopting the diversity of reuse solutions available is paramount to have a real positive impact for cutting material use and waste generation. This implies making not just the cup reusable, but all the packaging used along the value chain. It was nonsensical to see single use plastic bottles stored in the fridges only to be poured into reusable cups. This approach merely shifts the waste problem one step back in the process. Rather, we should deploy refill stations to avoid single-use bottles (partially done in some of the competition sites), and transport goods in reusable crates and boxes, protected by reusable wraps. We also need to make it easier and convenient for consumers to return packaging. By providing the necessary infrastructure, we can eliminate long wait times and streamline the process of getting back their used containers. Further, we can leverage state-of-the-art technology to trace packaging when needed, ensuring a seamless redistribution into the chain once the containers are washed or reconditioned.

It’s hard to say if Paris 2024 were the most sustainable Games of all. Tokyo certainly had a much lower environmental footprint because of all those empty stadiums and the flights that were avoided. But that’s not the point either. The objective must be finding the balance between having the least possible impact while allowing us to celebrate one of the most special events in the world. And that’s precisely the beauty of reuse: it enables us to keep enjoying our daily treats while preserving our scarce resources, making us less dependent on the access to raw materials and their fluctuating costs. In short, reuse needs to be implemented faster to obtain higher environmental and economic benefits, and for that we need stronger financial incentives from both the public and private sector: only together can we achieve this. Let’s get down to business to make reuse the norm in Los Angeles 2028!

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